Beauty is all about being yourself and having the confidence to know what works for you.
LOOKFANTASTIC is all about self esteem.
LOOKANTASTIC’s purpose is to help the consumer believe in themselves, and also that we understand their worth as a person.
I LOOKFANTASTIC highlights what looking fantastic means to the individual and by inference LOOKFANTASTIC understands these desires.
B2B Branding and online training portal
A self-intuitive online training programme that educates the GPs on everything they need to know in order to be a Push Dr doctor
A place to learn at home
A place to educate
A place to practice
The Practice has a humanised approach to training using your very own Push Doctor GPs as advocates of the platform.
B2B brand positioning and trade campaign
From architects that are specifying wood protection for housing and office developments, to decorators who are staining a customers garage door, they need a stain that not only protects the timber, but their reputations as well.
With over 200 years of Scandinavian heritage behind them, woodcare is not just a business to Sadolin, it was their passion.
They lead the field in intensive research and innovative production techniques to develop woodcare products that bring out the natural beauty of wood and offer longer lasting protection.
This distilled down to an equation that could not be disputed and became the strategic positioning for the brand.
Trees need bark, wood needs Sadolin.
So using Sadolin to protect your wood became second nature.
Internal Company Training Campaign for Booking.com
Rental Cars, part of booking.com, were looking to engage with their top 250 employees to enrol on their management trying scheme. They wanted to entice the employees who had the passion, ethos of the brand and were completely driven to succeed.
It could be the last rays of a family day on the beach or the first glass of wine after the kids have gone to bed.
That captured moment, when you take a pause, and say to your partner or to yourself, “ This is the life.”
Could there be a simpler or more accurate phrase to deliver the emotional appeal of what Keycamp wanted their holidaymakers to expect from a holiday with them?
The prices were crazy, the activities were mad and the kids could go bonkers, all in a self-contained safe site.
Everything about a Pontin’s holiday pointed to letting yourself and the family go a bit wild, so every piece of communication was colourful, fast and fun and ultimately delivered on a strategic proposition of going completely crazy.
Liverpool John Lennon Airport suffers for being in the shade of it’s neighbour Manchester International Airport. So much so, Liverpudians were more likely to fly from Manchester than consider it’s very own local airport.
Perception being bigger is better.
Liverpool John Lennon Airport’s brief was to talk to Liverpudlians and offer them as an alternative. The insight came from consumer experience. We could never take on Manchester for the international destinations, but we could take them on as a destination to travel from.
Because less traffic uses the airport, a consumers experience was that of much closer airport parking than Manchester has to offer, less queuing at check-in and security and also the convenience and the cost of being 10 miles rather than 35 miles away.
Altogether a much more enjoyable experience.
A TRADITIONAL, INSTITUTIONAL APPROACH TO COMMUNICATIONS ALONE SIMPLY WON’T CUT IT WITH THE AUDIENCES OF TODAY. TEENAGERS DON’T WANT TO BE PATRONISED.
THE POSITIONINING WAS SIMPLE WE KNEW THAT EDUCATION WAS ONLY PART OF A TEENAGERS LIFE SO ACKNOWLEDGE THAT THE CITY OF LIVERPOOL COLLEGE LET YOU LIVE YOUR TEENAGE LIFE WHILST LEARNING.
With cheap parking, a small amount of branded duty free and errrrr........
Ok not the greatest pull, but the client wanted customers to part with more of their cash before they stepped on to the plane.
So with some carefully engineered offers to tempt them, it wasn’t unreasonable to tell the holidaymakers of the midlands that by flying from East Midlands your holiday could start before you got on the plane.
It’s what every fan wants, the inside track, the knowledge, the behind the scenes.
It raises you up the pecking order with your peers, if you are the one that breaks the news or you can talk knowedgably about a 16 year old that has lit up the youth team, then you are more of a fan.
That’s what MUtv offered to all United fans when it was the first dedicated team news channel to launch in the UK.
What true United fan wouldn’t want to get as close as they could to their one love.
The United membership scheme needed an identity and a positioning.
Once a United fan (same for all football fans across the country) always a United fan. But there needed to be a togetherness for a club that was becoming increasingly corporate.