Coral Superbowl Facebook ads - Over 1 million views in 2 days (Copy)

The brief was quite none descript and certainly had no budget, but the result was phenomenal. Watching over the weekend the view counter go up and up was more exciting than the Superbowl itself.

FA Cup AR Trophy Lift (Copy)

Much to my dismay, Manchester City won there first trophy for 35 years. But never to let an opportunity go by. This AR idea was sold in to the digital marketing director when he came to view my house the Friday before the final itself.

Perfectly Imperfect Social Campaign

In order to tell and sell the narrative that celebrates our subscribers own skin and also embrace the parts they adore to the imperfections they may not be thrilled about, we cast online through chat groups, asking for girls and guys to come forward to create compelling video assets. 100% real people with no modelling experience.

Uk's first Flash Mob for Manchester Congestion Charge in 2009 (Copy)

Inspired by New York’s Improv Everywhere and a year before T-Mobile’s ‘Dance’ at Liverpool Street Station, we aranged for 100 actors to freeze at MCR Piccadilly to raise awareness to the Manchester Congestion Charge (TIFF). It generated media coverage on both local BBC and Granada news channels as well as The Manchester Evening News.

sneak peak

Coral Liv v Man United

Instagram AR Advent Calendar

There are over 200, 000 Glossybox subscribers, who act as unconscious sales people. Creating an instagram filter that they can place the Glossybox Advent Calendar in their home 2 weeks before release potentially exposes the calendar to millions of like minded friends. The 70, 000 calendars sold out within the morning in the UK.